Dieter Rams: Good design is long-lasting
7. Good design is long-lasting
It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.
Dieter Rams’s 606 Universal Shelving System has been manufactured and sold by Vitsœ for the past 50 years. It looks as fresh as it did back in 1960.
