Dieter Rams: Good design is environmentally friendly
9. Good design is environmentally friendly
Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.
The AB 1 Alarm clock, like many of Dieter Rams’s designs, is compact and straightforward. There are no unnecessary parts or decoration that would have consumed extra resources. If an item is thoughtfully designed and manufactured, generally it will last longer. An attractive timepiece is more likely to be kept and then passed on for others to use, rather than thrown away.
Dietrich Lubs and Dieter Rams, Braun AB 1 Alarm Clock, (1971 updated 1987)
Source: http://2.bp.blogspot.com/_U7N6CH5mIhQ/SsJxoNo5lsI/AAAAAAAACbw/KyhQ0Mk4XAA/s400/braunclockalarm.jpg
Read Melissa Goldstein’s interview with Rams:
http://moreintelligentlife.com/blog/melissa-goldstein/qa-dieter-rams-industrial-design-legend
