Design & Desire in the Twentieth Century

8. Good design is thorough down to the last detail

Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

Rams talks about the design of the Braun SK 61 in this interview: http://www.vitsoe.com/en/gb/footer/transcripts/transcript-for-tva-talk

Dieter Rams & Hans Gugelot, Braun SK 61, a.k.a. Snow White’s Coffin, (1956)
Source: http://braundesigns.files.wordpress.com/2010/05/pph.jpeg

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