Dieter Rams: Good design is honest

6. Good design is honest

It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

Braun Electric Shaver

Dieter Rams, Braun Electric Shaver, (1970)
Source: http://designmuseum.org/media/item/4827/-1/103_7Lg.jpg

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